Gone Vacationing! Be back soon!
I dipped my toe in the water with a little knee shredding on my denim last season and we’ve all noticed that designers have taken the look a lot further this season. I love contrasting super casual worn in jeans with a crisp white top or a silk blouse. For a comfortable higher waisted, relaxed hip shredded jean, try GoldSign’s Stevie. Just arrived at DIANI!
A.P.C Brode cotton top here. GoldSign Stevie jeans. New arrival! Call 1 877 342 6474 or email firstname.lastname@example.org for more information. Loeffler Randall Ceci pumps here. Emporio Armani clutch (old). Similar here.
Happy Memorial Day! Caroline xoxo
Photos Jeffrey Doornbos
I’m like a giddy school girl these days because, Gail, my close childhood friend from England and I have been working on another project together. Gail did such an amazing job designing our wedding invitations that I couldn’t wait to collaborate with her again on a rebrand of DIANI. Over 13 years ago, Gail worked her magic creating the initial branding which included the signature DIANI Beach picture that my father took of my sister and I strolling down it’s white sands. With that still a big element, Gail came up with idea to incorporate some similar imagery from Santa Barbara, where the business was launched. So, keeping it in the family, I assigned my brilliant husband to take the scenes that would be front and center on our Returns Policy card for web and one of our Thank You cards. Gail is the master of cool fonts, layouts and color and she struck that sweet balance of updating a brand whilst honoring it’s origin. Here are some of the elements that you’ll find at our boutiques and if you shop online with us at dianiboutique.com. Gail, thank you for your huge talent and friendship.
Check out Gail’s print design website here where she has curated some of her best selling wall art prints and printed cushions. And, they’re all for sale!
Coming soon! Our reusable totes! Here is a sneak peek below.
Folio/Wootton Printing does all of our printing, whether it’s letterpress or inkjet. The owner, Frank takes pride in the craft of hand printing and is meticulous when it come to detail. Thank you Frank for being on the same page as me, always. Check out his new location if you’re in Santa Barbara. Details here.
Photos Jeffrey Doornbos
I think we can all agree that you can never have too many white shirts. They kind of fall into the jeans camp where different looks call for different cuts. Sometimes you need a high neck, sometimes a short sleeve, and sometimes the kind of fabric is what’s integral to making an outfit work. As we move into summer, I’ve started clearing out some older styles and restocking my wardrobe with white tops. These two by Mother and IRO have already been in steady rotation. And, I’ve found the perfect pencil skirt. And, it’s denim! And, that means I’ll be wearing it a lot!
White Mother Frenchie shirt here. Mother Patchie denim skirt here. IRO Vinton belt. Loeffler Randall Ceci heels here. All available at DIANI. Call 1 877 342 6474 or email email@example.com for more information.
IRO Kelsey top. Mother Patchie denim skirt here. IRO Vinton belt. Loeffler Randall Ceci heels here. All available at DIANI. Call 1 877 342 6474 or email firstname.lastname@example.org for more information.
Photos Jeffrey Doornbos
A new crop of heels are emerging and they’re sturdy and chic and and dare I say practical. The chunky blocks go perfectly with a cropped wide pant or boyfriend jean and give the height you need to still feel elegant. I love the flesh tone of my new Chloe blocks. They’re fresh and help transition my wardrobe to spring. For a lower heel version, check out another favorite style by Loeffler Randall here.
I’m a sucker for a gold pendant or two and Venessa Arizaga stole my heart with these scull and coral gems (also available in a shark tooth). New arrivals to DIANI. Call 1 877 342 6474.
Chloe Block Heel Booties here. Goldsign His Jeans in Ursula wash here. The Row white shirt (old), similar here. Jerome Dreyfuss Albert bag here. Venessa Arizaga Coral and Scull pendants. New arrivals! Call 1 877 342 6474 for more information.
A picture’s worth a thousand words and no more so than pictures of Paris. Fashion Week in Paris is like nowhere else in the world. The city is fashion and fashion is the city. It all works seamlessly together. So, whether you’re there to visit the museums, or to plow through the showrooms, it all seems like walking through poetry. Here are some highlights from my trip earlier this month.
All images Caroline Diani except image 10. Credit Maja Wyh
Valentine’s Day may be two weeks away, but I’m already committing to frequent quality time with my hubby and the pups, especially since I’m leaving for a buying trip to New York very soon. And sneaking away in the middle of the day for an impromptu lunch break and walk is like an instant shot of romance and fun. Romance and fun… not just for night time dates after all!
Guest appearances by Plum and Raisin.
Photos Leela Cyd
As Valentine’s Day approaches, it’s a great motivator to rev up the romance, get dressed up to the nines and go on date nights with your lover. And, it doesn’t hurt when your Valentine shows up with your favorite flowers. Painting the town pink never felt so good.
I often find myself on the road to LA for meetings or events wanting to be comfortable in the car, but also look put together on arrival. I don’t want to have to do some Wonder Woman-like change in a bathroom, or, as is the case sometimes, between my car doors. It’s quite an art form and something I’m now learning how to avoid. I’ve discovered really cool ways of dressing up sweats. Raquel Allegra always makes super soft, lightweight ones in beautiful muted colors and prints. I’ll wear them in the car with flats or sandals and a tank top and once I’ve reached my destination, throw on a pair of heels or booties and a blazer or cashmere sweater. It’s that easy! I drove down yesterday to see my husband in a play and pulled this effortless and easy look together.
I recently hosted a girls day at DIANI with the uber stylish Courtney Trop, the mastermind behind one of my favorite fashion blogs, Always Judging. She’s in a league of her own when it comes to effortless street style and it was pretty cool playing dress-up with her at DIANI. It was also fun to take a break and have a ladies lunch at Carlito’s. It’s not often that any of us get a chance to indulge in a sit down meal on a work day, so this was a power lunch we all savored.
Miss Courtney Trop of Always Judging
You can’t go wrong with some authentic Mexican grub at Carlito’s, plus an outside patio with a view of the stunning Arlington Theater. Try the ceviche. It’s crazy good!
Good food and fashion shared with girls is always worth celebrating.
The head of dianiboutique.com, Miss Whitney Moser. She’s just an email away and loves to personal shop for online clients. Give her a holla.
Rag&Bone Rani pants here. Heels (Courtney’s).
Rag&Bone Earhart blouse here.
Courtney’s accessory picks from Oliver Peoples, Lionette and Lulu Frost. Call DIANI at 1 877 342 6474 for more information. Check out more from our day with Courtney over on her blog here.
Photos Leela Cyd
On the twelfth day of a DIANI Christmas, my true love gave to me, an Alice by Temperley sequined dress for our New Year’s Eve party, and the wish for our loved ones to have a 2014 filled with health, happiness and the kind of love that makes you count your lucky stars and dream as big as the sea. (Psst, keep reading below for a killer deal to help you with your holiday shopping).
Alice by Temperley Erte dress. Sold out in ivory, wine here Guess what? DIANI is most definitely in the mood for giving on the 12th day of a DIANI Christmas! Today only, in-store and online here at DIANI, receive 20% off any purchase of dresses. For online, use dresses20 at checkout.
Photos Leela Cyd
On the eleventh day of a DIANI Christmas, my true love gave to me, two initial Lulu Frost Plaza Collection pendants, a stack of numeric rings to match and a fun snake chain blue pendant necklace for an upcoming holiday party.
Lulu Frost Plaza initial necklace here. Any initial can be ordered (M, D, C, A in stock). Lulu Frost Code number ring here. Any number can be ordered (1, 2, 6, 7, 8, 9 in stock). Call 1 877 342 6474 for more information. Lulu Frost Snake necklace here.
Photos Leela Cyd
On the tenth day of a DIANI Christmas, my true love gave to me, a boat trip out to the Islands, and to stay warm, a cozy faux fur collared Smythe coat and a hip flask filled with Hot Toddy. (Psst, keep reading below for a killer deal to help you with your holiday shopping).
Smythe coat (sold out). Shop more Smythe here. Guess what? DIANI is still in the mood for giving for the rest of the 12 days of Christmas! Today only, in-store and online here at DIANI, receive 20% off any purchase of ANY outerwear. For online, use outerwear20 at checkout.
Photos Leela Cyd
On the eighth day of a DIANI Christmas, my true love gave to me, a set of four colorful silk Jane Carr scarves and a sunset beach walk with some dark chocolate covered almonds and a bottle of bubbly. (Psst, keep reading below for a killer deal to help you with your holiday shopping).
Jane Carr scarves here, here, here and here. Guess what? DIANI is in the mood for giving for the rest of the 12 days of Christmas! Today only, in-store and online here at DIANI, receive 20% off any purchase of ANY scarves. For online, use scarves20 at checkout.
Photos Leela Cyd
Small Business Saturday is tomorrow and, as we all rev up our engines and head out for the best deals and check off our holiday gifts list, I like to support the locally owned, independent stores in my town. The local book store, wine shop, clothing boutiques, home store, apothecary boutique, juice bar, patisserie, skincare spa..the list goes on. It feels good on so many levels. I know the owners, I know the people who work there everyday and how dedicated they are. I know their history, so I’m invested and they’re invested in their community.
As a small business owner, I want to thank you all for the support you have shown me. It means everything, knowing that you have so many choices and you choose to shop small and local. When you support a local business, that business, in turn supports local businesses, from suppliers, to maintenance personnel, to accountants and everything in-between. Because, not only does supporting independent businesses make a thriving local economy, it makes one’s town a better place to live, work and visit. In return for that love and support, I, like other local business owners, are also committed to supporting local non-profits and schools. So, if you want to help your town develop a unique and special fingerprint, shop locally. Small is beautiful.
Some of the places I like to shop:
I’ve been off the grid for a few weeks traveling and have so much to share! The hubby and I finally found time to take our honeymoon (more on that later) and I had a trip to Paris for Fashion Week and a birthday celebration for a close friend. Paris is always magical, but when you add amazing collections to view for spring and equally amazing friends to share the city with, I really do have a lot to be thankful for.
I can’t even begin to express how much I love my job. My degree was in clothing design and I’ve been in this industry for 22 years, so the fact that I’m as enamored as I’ve always been and continually learning, is amazing! As the buyer for my boutiques and e-commerce site, I’m constantly inspired by design, style, cut, fit and fabric. It’s such a rush when you find all those qualities in a designer’s collection or even just a single piece. You feel giddy with excitement. It’s the best kind of hunting and gathering and, each night, after a day filled with viewing collections, I map out each piece in my head and how it all works together. This is where the curating of a DIANI collection begins. It’s a constant dance of editing and adding to bring the best of the best to my customers and I feel honored to do it.
You’ll see me wearing Lulu Frost jewelry a lot. It’s a new addition to DIANI and these earrings are insane! Love the color, love the textures and love that they’re super lightweight.
Checking out the beautiful spring collection from Vanessa Bruno.
A butter soft leather jacket from Vanessa Bruno.
Part of the fun of buying is getting to visit uber cool, beautifully lit lofts and showrooms. I always fantasize about what I would do to turn it into an apartment.
The color palette of my picks from the Vanessa Bruno collection. Every silhouette has serious style – the epitome of statement pieces.
Making my accessory selections.
Photos Rebecca Dale.
I’ve been having so much fun jumping from showroom to showroom, seeing what’s new for spring. Although fall has definitely arrived in NYC and my color palette for the day was black and blue, my mind is firmly set on picking the best of the best for next spring from designer collections, denim, shoes and accessories. Oh, I love my life!
A spicey Moroccan color palette for spring from MiH jeans, one of my favorite British designers.
Making my picks at the MiH Showroom.
Love this vintage flag framed in the showroom.
Color, color everywhere at the Repetto Showroom.
Photo Credit Jeffrey Doornbos
When I was buying for fall back in February, a recurring theme came up with knitwear. Good ‘ole Aran. Think fishermen in Ireland and sheep farmers in the Scottish Highlands. But don’t think smelly, scratchy thick wool aran. The designers took their inspiration and propelled it forward into refined, slim shapes and super soft cashmeres and blends. Pair with skinnies or pencil skirts.
ALICE by Temperley sweater. New arrival! Call 1 877 342 6474 for more information.
ALICE by Temperley sweater. New arrival. Call 1 877 342 6474 for more information. MiH Body Con jeans here. Loeffler Randall booties. New arrival! Call 1 877 342 6474 for more information.
Anyone who knows me knows that my wardrobe is filled with boots. I have a serious weakness when it comes to all things boots and in all shapes, heel heights and colors. The reality, though is, I wear them all and many of them year round. My latest addition to the family are these insanely soft, impossibly comfortable, undeniably cool biker inspired knee highs by Alberto Fermani. You can’t go wrong with a well made, sleek shafted flat boot in dark chocolate and this one check on all accounts.
Alberto Fermani Two Buckle Knee High boots available here.
Photographs Jeffrey Doornbos